Sports Marketing is one of the most competitive industries in today’s business environment. Sports organizations and broadcast and publicity executives require an in-depth knowledge of sports-related media marketing. Our Sports Marketing program provides participants with a unique opportunity to experience this industry firsthand.

Your tour guide will take you on the sports marketing adventure of a lifetime as you visit Madison Square Garden, Yankee Stadium, Citi Field, and Niketown! Attend a major sporting event or enjoy a Broadway musical or Off Broadway show of your choice.

Each Field Studies Center program is carefully planned to meet your objectives and the school's requirements for course credit, where necessary.

Sample Program Inclusions

  • Orientation Session- Spend time getting familiar with New York City. Review the best options for transportation and inexpensive places to eat. We'll also review the itinerary and answer questions.
  • Tour Guide- Tour all included daytime activities with an experienced guide.
  • Industry Seminars- Engage in a private session with representatives from a sports marketing firm. Attend a seminar at a major sports publication.
  • Professional Sporting Event- Enjoy the action at a New York professional sporting event, like a New York Rangers, Yankees, or Knicks game.
  • On Location- Visit a prominent sportswear company.
  • Site Tour- Go behind the scenes at world-renowned Madison Square Garden or Yankee Stadium.
  • Tickets to a Broadway Performance- Take your seat at a Broadway show or Off Broadway show and enjoy the best the city has to offer.
  • Hotel Accommodations- Stay in a centrally-located hotel in the city. Baggage handling upon hotel arrival and departure is included.

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